(Laredo, TX – Aug 11, 2011) The recently inaugurated Cuatro Vientos Loop 20 Extension – officially opened on July 18 – still has its “new road smell,” because drivers have yet to break in the roadway. That’s why City of Laredo leaders, along with Texas Department of Transportation officials, have partnered with Border Media to create a marketing campaign that touts the benefits of using the new road versus the congested Zapata Highway entitled “No Batelle;” or in English, “Don’t Hassle.” Aside from awareness of the time saved by traveling on Cuatro Vientos, a scavenger hunt promotional event to be held this Saturday, August 13, 2011, from 11 AM to 1 PM, will help drivers become familiar with the new seven-mile, four lane roadway.
Traffic hasn't been horrible on Zapata Hwy yet. But maybe once school starts, people will seek an alternate route.
Press release above courtesy of City of Laredo.