Sunday, July 17, 2011

Is She?

Our eternal state senator, Judith Zaffirini, is having a dilemma with her campaign messaging.
Veteran Democratic Sen. Judith Zaffirini is known by her friends, loved ones and constituents simply as "Z."
But authorities told her sister recently that the symbol, which translates in Spanish to "zeta," could cause the truck to be mistaken for vehicles belonging to the deadly "Zeta" cartel, based on the Texas-Mexico border.
What constituents refer to her as "Z"?  She's been in office since 1986 and I've never known her to have some sort of brand attached to her persona.  I mean, seriously, the Zaffirinis look like the most uptight people in Laredo; the senator is virtually nowhere to be seen when it's time to really connect with her constituents; and I really can't point to one piece of legislation that's made her famous (that may be my fault).  But now we're all supposed to think that she's some sort of marketable icon.

I really don't see the need for a brand since this lady is permanently embedded in the same chair she's held for more than twenty years.  Frankly I don't know why she even campaigns because we're all just going to vote for her anyway; We don't know why, but we'll do it.

Of all letters she designates for herself, it has to be the one associated with a neighboring drug cartel.  Brilliant.  This, however, amazes her that people would even make the connection.   
Let's look at one of her previous campaign commercials to note the blandness of it.

Z?  I don't think so.


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