School districts are raising money by selling ad space on school buses. It's estimated that this could bring in $21,000 a month. Righteous bucks. And it seems to be catching on as more and more districts across the state look for new revenue streams.
What I want to know is when our school districts are going to jump in.
I can see it now: LaSanbe's logo riding high on LISD's buses as they traverse our barrios. Or better yet, who do I have to talk to about hanging up a LaSanbe banner at the new Shirley Field? Not a big sign, just a standard issue banner on the side of the press box.
Here's another idea, LISD: Charge a fee for a week's top billing on your campuses marquee. Or something like this:
REPORT CARD NIGHT APRIL 17TH
SPONSORED BY LASANBE.COM