Monday, October 4, 2010

Wielded With Precision

The new Lexus commercial has a couple of things I find interesting: drumming and exhilirating action shots. A blog reader pointed out how they actually came up with the concept for the ad. I appreciate the work it took to execute the idea and the drum beat itself, even though it gets lost a bit with the sound and visual of the car racing by. Nevertheless, it rocks.

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